7 Essential Skills Every Digital Marketer Needs to Know
April 5, 2022Is Your Website Working For Your Business?
April 8, 2022
Do you want to improve your WordPress SEO? Search Engine Optimization is the key to getting more traffic to your website. SEO is an organic way to boost your website traffic and customer engagement. There can be various ways in which we can hope to bring in various internet surfers into your WordPress website and let the one’s already present linger around for longer without any paid means. Following are some very crucial steps to boost one’s WordPress SEO:
- Better WordPress site speed: When it comes to serving content that needs to be optimal as most people in this day and age are busy and not patient at all. Think about how many times you’ve waited more than 10 or more seconds if it wasn't an essential website. Site speed is the most important aspect of most of the things we do in this generation. We want fast internet, fast service, even fast food, why must our website be slow? Google checks up the speed of the website page on a regular basis and thus is required to check it for your particular page and keep it up to the mark.
- Smartphone Optimization: The huge amount of work that we do, the amount of content we absorb and the online activities we take part in on the go these days are never-ending. Obviously, we can’t have our laptops everywhere, even if we do, it's a hassle to open them up every time. With our phones, we have the flexibility to surf the internet anywhere and anytime. Thus it is a must that we optimize our WordPress site to phone settings to garner a much larger audience who would access it on the phone as well as a PC.
- Discard Useless Content: Thin content is content that has little to no value to people on the WordPress site. Pointless content on the page only creates distractions and diversions for the user. It adds absolutely no value to the page and creates worthless space which in turn affects the speed of the site. It also has an impact on the attention of the current user and thin content usually is the thing that drives out the people already invested into surfing the site in a painless manner. Removing this thin content from the WordPress site is a necessity if our goal is to drive in more traffic.
- Ensure all your images have alt text: Alt-text is used to accurately describe the image that we've used on our page. The text that we describe our image with cannot be seen on the image or even on the page itself. Only if there does occur a problem with the image will the text show itself. Images are returned for 19% of the search queries on google and thus it is quite important to use this to our advantage as many a time people use images to get into a page having a significant impact on the traffic.
- Refine Internal linking and Site structure: What is site structure? When one page leads to another page effortlessly on the site, it is said to have a good internal structure and internal linking. The efficiency of the site is when the interlinking between two pages feels seamless. One page on the site leads to another without taking a lot of time and that shouldn’t affect the readability of the material. It is important that the content isn’t too confusing so that the user finds their experience pleasurable and enjoyable. This will have them linger around on multiple pages and spend more time on the website.