It’s possible you’ve made yourself a budding entrepreneur. The business that you’ve given a good amount of your time and investments is producing profits. Days and nights of work finally give returns but there seems to be only one problem and that is an online presence. Even after producing the best of goods and providing the best possible services, you wonder why the traffic is negligible on your website. The reason could be very simple, the design.

Google is the biggest browser in the world. There are no stats required to prove this statement, the mere fact that Oxford dictionary has put the word ‘Google’ not only as a noun but also as a verb in the newest editions. The browser became successful because of its algorithm that brings us only the best possible platforms for us to surf on. The good people at Google go through each and every parameter and decide what the ranking of the website needs to be. The biggest factor that determines where the website will be placed is the User experience. The Browser cares a lot for its users and wants them to have the best possible experience, for which it looks at the amount of time one spends on the site, click-through rates, and conversions. Another very important factor is the speed of the site. The time taken for the pages to load must be optimal to find a spot among the toppers on the SERP. The mobile-friendliness of the website help with an increase in traffic as more people now are prone to use your site with all possible devices.

Let's assume it's been a while since you’ve worked on your website and with time the amount of useless content kept on increasing. Useless content is the content be it media or text, that has absolutely no relevance to what’s given on the site. Now, what this useless content does is affect the speed of the website as a whole, the content is shown late, the pages take time to load and that impacts the user experience. User experience also includes the ease of surfing through pages but if the design of the website is complicated and it doesn't let the one move with ease among its different pages, it isn't qualified to be among the ones on the top.

What can be done about such problems? Well, to begin with, the site needs to be preplanned. Even if new pages are supposed to be added on a timely basis, the architecture should be kept in mind so as to make it easier for the surfer to find his way through stuff. It is also very important to get rid of the useless content on each and every page so as to limit the time taken to load a particular page. A smartphone customized site also needs to be made so more and more people even if they don’t have an access to a PC can get onto the website increasing the traffic.

At Matrix Web Infotech, for years we’ve worked for the betterment of our client's websites and to increase their online presence. We take responsibility for the website development for your business from the earliest possible stage of its existence. We have hired professionals who pertain a very deep understanding of the intricacies of the website and are experienced when it comes to providing smooth functioning of the website. Other than web development, we at Matrix also provide services such as Social Media handling and marketing, Graphics, and Content. Internet is the next frontier when it comes to buying and selling and with a proper and professional consultation you can grow your business and enter markets that seemed impossible earlier.