Websites these days are an important commodity for each and every business. With the internet in every hand and the ability to freely surf the web make the internet a huge market for the growth of one’s business. The reach of a business through a website increases multiple folds and lets the business enter various other markets across the world and help garner more customers. Platforms like Google maps help get customers onto your door just by adding onto it a website to look more efficient and modern.

These are some facts most business owners are aware of in this day and age. The Internet has been mainstream for quite a while now and most middle and even small businesses have a constant engagement through their websites. But how would one come to know if their website is providing them with any material benefits? What were the daily, weekly, and monthly impressions, what profits were recorded, and how many clicks happened over an interval, all are a few ways to keep track of the growth of the website for the business?

Traffic comes at the very top of the hierarchy. The website traffic opposed to real-life traffic is quite pleasing and is very important in terms of profit and brand awareness. If more people visit a website that would mean more customers, more clients, and more conversions. It is very essential to keep a track of the number of people who had an access to the website over a period of time to understand the trends and work with it in a better way. It is also very important to know where all your traffic comes from, was it off your social media, was it in Google directory listing, or was it any of your multiple keywords used in the promotion campaign?

If you run a physical business that does have a website but no digital services, such as a bakery or a clinic, you might want to know the location of the people spending time on your website. As people in a different city or region than yours won’t be able to utilize your services. It is essential that you spend your resources on the ones who are more likely to convert to a customer.

Bounce rate is a term that means the number of people leaving after visiting just one page over the total number of people visiting the website. A higher bounce rate means there is an urgent need to improve the engagement of the website and let them experience a better design. More effective than keeping track of the Bounce rate is to keep track of the average time one spends on the website. More time spent results in more and bigger conversions.

Measurement of conversion rates is also very important to determine if a website is actually making a difference. Conversion rate is the number of individuals who either registered, gave mail IDs, gave phone numbers, or made contributions over the people who just visited the website and scrolled out without making any significant difference. Any type of conversion even if it wasn't financial has a very big impact on future marketing campaigns so as to provide them with a very personal advertising experience.

And at the very last is evaluating profits taking into consideration every possible above mentioned aspects of the website. Profit is always our end goal, it might take a while and might take up a few key steps that too very organized ones but with professional help, it’s definitely possible.